### Kyun-S Weekly Inside

To sum up this week’s flow in one word: War, politics, taxes, AI, fandom, and gourmet food all shook up travel at the same time throughout the week. In other words, while travel remains strong, the criteria for where to go, how to book, and what to spend   are changing even faster.

First, geopolitical risks have begun to shake the actual demand and supply of travel again. The Middle East war is no longer just headlining the news; it is directly changing oil prices, flights, resort bookings, and tourism strategies by country.

Second, the initiative in travel booking is shifting faster to AI and platforms. Google’s hotel booking automation, Airbnb’s expansion of experiences, and the competition to integrate payments, experiences, vehicles, and accommodations across platforms are likely to reshape the travel industry going forward.

Third, tourism is increasingly becoming an ‘identity consumption.’ Anime fandom travel, gourmet experiences, and local story-driven campaigns are not just tourist destinations, but a way to persuade people to ask, “Why am I going there?”

Fourth, the tourism competition between countries and cities has now become an all-out battle, including prices, taxes, and welcome messages. The U.S. trying to bring Canadians back, the Dutch industry resisting flight tax hikes, and Ras Al Khaima competing on luxury supply are proof of this.

In this regard, especially for local stays, travelers tend to move more, book more carefully, and only stay longer when there is a clear reason. Therefore, smaller accommodations tend to bundle narrative, experience, people, food, and learning more strongly than “scenery.”